Speed to lead is the amount of time between a car buyer’s inquiry and the dealership’s first real reply.
What is speed to lead?
A marketplace lead goes cold while it sits in a personal inbox. We do not publish a stopwatch number we have not measured on a live store.
CarLotCRM drafts a reply with the year, make, model, and stock number already on it, and puts the wait on Today. A person still sends the message.