The smarter choice is a partner who shows up — not another locked stack.

We bring our full tech and know-how so your lot can grow, and we grow with you. Marketing and CRM handled with care — so owners and GMs can relax and run what each store does best.

Browse Summit lot Book a walkthrough Try Floor CRM

Why dealers pick us among the options

Enterprise dealer CRMs are often call-for-quote and multi-year. Agencies sell retainers on top of tools you already pay for. CarLotCRM is built as a growth partner: published plans, month to month, keep your DMS, and wire what fits your store — not a forced identical stack.

Clear, fair cost
Plans start at $499/month. Month-to-month. No long-term lock-in. You see the number before you commit.
Support when something breaks
Issues happen on every lot. We stay reachable and work the problem with you — not a ticket black hole.
Integrate what you already use
Keep vendors that work. Add tools only when you want them. Client-led integrations — never “everyone gets the same list.”
Focus on your floor
Marketing and CRM finally handled in one partner relationship — so your team can sell, service, and lead the store.

How we talk about cost (soft, honest)

We publish Showroom, Floor, and Group with a clear setup fee. Value shows up as transparency, month-to-month flexibility, keeping the DMS you already run, and not layering agency-retainer theater on top of a CRM you resent.

Published pricing — Showroom $499 · Floor $749 · Group $1,799 · setup $299 — month to month
Keep your DMS — we sit beside it; we do not rip-and-replace for a multi-year quote
One partner for lot site + CRM depth — not a separate marketing retainer bolted onto legacy software
Setup clarity up front — onboarding is a known line, not a surprise SOW

We do not invent competitor prices or claim we are “clearly cheaper” than every dealer CRM or agency stack. Compare our published numbers on Pricing; ask us anything on a walkthrough.

See published pricing

How we partner

Service level is the product as much as the software. We grow with your rooftops. We use the full tech and knowledge we have. Integrations stay client-led — you decide what stays and what we wire next.

Full effort with our tech and know-how — no half-finished demos, no thin templates
We grow as you grow — shared upside, not a vendor who disappears after go-live
You lead integrations — ClearCar, RouteOne, marketplaces, Dialpad, and the rest only when sold or wanted
Never promised leads, sales, or ROI — partnership and capability, not outcome guarantees

Support is part of the deal

When something fails — a feed, a text path, a marketplace listing — we treat it as our problem to help solve. You should feel a partner on the line, not a forum and a hope.

Flexibility with what you already run

Every dealership is different. We accommodate tools you keep and improve from your baseline. Summit shows capability-ready UI so you can see depth — without implying every client gets every optional tool.

Make life easier on the lot

When marketing and CRM are finally handled by a partner who sweats the details, owners and GMs can breathe — and put attention back on inventory, people, and the customer in front of them.

What we promise — and what we do not

We promise full effort, clear pricing, support, and client-led integrations. We do not promise lead volume, close rate, or ROI. Summit Motors is a sample rooftop that proves craft — not a results claim.

Summit Motors sample lot

See it, then talk

Walk the Summit lot for storefront excellence. Redeem Floor for the CRM. Book a walkthrough when you want it mapped to your rooftop.