An ADF (Auto-lead Data Format) lead is a structured XML packet from a marketplace or dealer site that carries the buyer’s contact and usually the vehicle they asked about.
What is an ADF lead?
Without a proper intake, someone forwards the ADF email and a salesperson retypes it into a phone. That is how speed to lead dies.
CarLotCRM opens marketplace ADF-style leads as threads in the same inbox, with the car attached, instead of a spreadsheet the BDC rebuilds after lunch.