The GM Morning Briefing: A Checklist for Starting the Day Ahead of the Lot

2026-09-21

The manual morning

Before the store opens, a GM often checks yesterday’s unanswered leads, today’s appointments, and deals that went quiet. That pack usually lives in a spreadsheet or three logins.

A working checklist

Unanswered inquiries with an owner. Appointments on the book. Stale deals that need a person. Wholesale units that need a buy-or-pass call. None of that is a sold-car promise — it is the work list.

Where Floor puts it

Floor at $749 and Group at $1,799 include the morning briefing and Buy Score. Showroom does not. GM Essentials is $299 if you stay on Showroom. Most demos land on Floor.